Scott's Article in National Journal(Posted: September 10, 2012)
An article by Dr. Clifford Scott of Fort Smith, an associate professor in the College of Business at the University of Arkansas - Fort Smith, will be published in an upcoming issue of a high-level marketing journal, the "Journal of Retailing."
Scott's article is titled "Trademark Strategy in the Internet Age: Customer Hijacking and the Doctrine of Initial Interest Confusion."
Dr. Steve Williams of Fort Smith, dean of the UAFS College of Business, said the publication is quite prestigious.
"According to the revered Australian Business Deans Council, which is sanctioned by the Association to Advance Collegiate Schools of Business, the 'Journal of Retailing' is an A-plus, highest tier journal in marketing. For marketing professors, a hit in the 'Journal of Retailing' is a career milestone few accomplish."
Scott said the article deals with how the Internet impacts trademark law.
"Just as search engines create a direct pathway to customers, they also create a direct pathway to hijacking another firm's customers via misappropriation of trademarks," said Scott. "This article explains the law's attempts to stay ahead of that business reality."
Scott feels that his College has given him tremendous support in this effort.
"Both Dr. Williams and Dr. Jim Beard, Business Administration Department head, were key to this accomplishment," he said. "And I don't just mean pats on the back. Both got their hands dirty, helped edit this article and made tangible improvements."
Scott has also been published in the "Journal of Consumer Research," the "Journal of Public Policy and Marketing," "Semiotica" and other outlets.
Scott, who came to UAFS in 2007, has a bachelor's degree from Cleveland State University, a Ph.D. in Marketing from Louisiana State University and a J.D. degree from the University of Colorado at Boulder. At UAFS, he teaches Consumer Behavior, Market Research and Law for Entrepreneurs.
The "Journal of Retailing" is the longest-established journal in the field of Marketing. Within the last year, authors in the journal hailed from numerous universities, including Purdue University, Michigan State-Ann Arbor, Texas Christian University, Dartmouth College, Cornell University, University of Massachusetts Amherst, University of Wisconsin-Madison, New York University and University of Maryland-College Park.
|Article by: Sondra LaMar, Director of Public Relations|