As communicators for the University of Arkansas - Fort Smith we share the message of the institution through what we say, write, present and promote. Our media-engaged world offers limitless opportunities to tell the story of the university, and a strong brand helps all communicators be clear, concise and articulate about who we are and what we stand for as a university.


Marketing & Communications has created this Toolbox to allow all those who communicate on behalf of UAFS to consistently share our purpose and our mission, and to describe the university in words, photographs and graphics that portray what UAFS is all about.


We aim to help all colleges, schools and departments produce materials that are professional, consistent and immediately recognizable as the UAFS brand.


Use this toolbox to learn how to work with marketing and public relations as we create marketing and communications that are in compliance with the current Graphic Standards of the university. 


Internal requests for services require the submission of a ServiceNow request. For PDF instructions on how to use ServiceNOW, clickthe following image:Service Now link