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Marketing

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Take your career to new heights with a Bachelor of Business Administration marketing concentration.

In today's market all firms — whether small or large, local or global, innovative or traditional, privately or publicly owned — are competing for the same customers. This level of competition relies on marketing to differentiate firms, products, and services. UAFS's unique B.B.A. provides you with a concentrated curriculum option that includes both traditional consumer marketing and forward-thinking digital marketing.
 

What can I do with a Bachelor of Business Administration that features a marketing concentration?

Earning your B.B.A. with a marketing concentration prepares you to enter the exciting world of marketing and advertising. You'll have the skills and knowledge necessary for positions such as:

  • Brand Manager
  • Digital Marketing Analyst
  • Internet Marketing
  • Marketing/Product Manager
  • Market Research Analyst
  • Sales Representative
  • Social Media Manager
According to the Bureau of Labor Statistics, the job outlook for advertising, promotions, and marketing managers is expected to grow 6 percent through 2029. Combine this expected growth with the 2020 annual median wage of $133,000 for those in top industries, and you can see why so many people choose a marketing concentration UAFS.

Format

On Campus

Credit Hours

120

 

Concentrations 

Consumer Marketing
This 12-hour module is recommended for students who seek careers as marketing or product managers, market research analysts, brand managers, and sales representatives. Courses include Intro to Professional Selling, Integrated Marketing Behavior, Marketing Research, and Services Marketing.
 
Digital Marketing
This 12-hour module is recommended for students who seek careers as social media managers, digital marketing analysts, and internet marketers. Courses include Integrated Marketing Communication, E-Business Marketing, Digital Marketing, and Social Media Marketing. This concentration pairs well with Investments and/or Human Resource Management for students interested in careers in financial planning or talent management. 
 

Certificates of Proficiency

 
This 9-hour program provides you with fundamental coursework in integrated marketing communications, consumer behavior, and marketing research. All hours earned with this credential transfer into the B.B.A. program. A GPA of 3.0 is required for these courses.
 
This 9-hour program provides you with fundamental knowledge in e-business, social media, and digital marketing. All hours earned with this credential transfer into the B.B.A. program. A GPA of 3.0 is required for these courses.
 

Upon successful completion of the program, you will be able to:

  • apply core knowledge in business and technical expertise to solve business problems and communicate solutions to diverse audiences
  • integrate and apply functional business knowledge
  • understand the impact and importance of the global marketplace
  • effectively communicate
  • relate leadership styles and skills to business situations

AACSB Accreditation

AACSB Accredited

UAFS business programs are accredited by the Association to Advance Collegiate Schools of Business (AACSB), an accomplishment achieved by less than 5 percent of the more than 16,000 business schools worldwide. Only the best schools around the world can meet the consistent, demanding requirements of earning AACSB accreditation – the highest standard of quality in the world.

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