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Consumer Marketing

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Explore consumer behavior and strategy with a 9-hour certificate to boost your skills and career options.

Step into the dynamic marketing world with the consumer marketing Certificate of Proficiency. This focused, 9-credit-hour certificate is perfect for aspiring marketers, business professionals, and anyone interested in understanding the factors that influence consumer decision-making. 

Through courses such as Integrated Marketing Communications, Consumer Behavior, and Marketing Research, you'll develop a comprehensive skillset blending creativity and data-driven insights. Earning this credential will sharpen your marketing expertise, elevate your professional profile, and prepare you for successful roles in today’s competitive marketing and business environments.
Students enrolled in the Bachelor of Business Administration (BBA) program at UAFS can select two concentrations from 14 available options, including consumer marketing, digital marketing, corporate finance, human resource management, and supply chain management, to tailor their degree to their unique career goals. 

This dual-concentration approach allows students to customize their academic experience and equips them with a versatile, market-ready skillset highly valued by employers. With personalized guidance from academic advisors, BBA students graduate ready to thrive professionally, bringing valuable interdisciplinary expertise into the workplace.

Format

On Campus

Credit Hours

9

Degree Plan

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Related Majors

UAFS's unique Bachelor of Business Administration program allows students the flexibility to select concentrations tailored to their individual career goals. Working with their academic advisor students select two concentrations from a list of curriculum options designed to meet the demands of today's global business environment.
 

The Bachelor of Arts in media communication emphasizes cross-platform media writing, media production, critical media engagement, and digital and emerging media literacy. Students gain workforce readiness  and hands-on experience in every level of the media creation process through focus on writing, research, presentation, and production skills.

The BSOL program is designed for students who have completed at least 45 credit hours and wish to continue their education and advance in their career field. The flexible course options allow working adults, to draw upon knowledge from many disciplines and prepare them for positions in corporate, government, and industrial environments.

 

Suggested Minors

This 18-hour program gives students a rigorous background in the fundamentals of creative writing and editing. It provides students with the opportunity to work with accomplished faculty as they hone their craft and gain professional publishing experience with Applause, our campus literary magazine.

 

This 18-hour program complements any major by broadening the student's academic experience and enhancing their communication skills.

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