Marketing General Syllabi

The general syllabi linked below provide an overview of each course offered in this program area. Each document includes the official catalog description, student learning outcomes, university learning outcomes, and major course topics. These syllabi are intended to help students understand the approved learning goals and subject matter for each course and to assist faculty in curriculum reference and planning.

---

• MKTG 30063 - Introduction to Professional Selling
• MKTG 30363 - Integrated Marketing Communications
• MKTG 30463 - e-Business Marketing
• MKTG 31063 - Advanced Professional Selling
• MKTG 31263 - Consumer Behavior
• MKTG 31363 - Marketing Research
• MKTG 31763 - Sales Management
• MKTG 34303 - Principles of Marketing Management
• MKTG 40363 - Services Marketing
• MKTG 41363 - Social Media Marketing
• MKTG 41463 - Digital Marketing
• MKTG 42063 - International Marketing
• MKTG 4476V - Independent Study in Marketing
• MKTG 4576V - Special Topics in Marketing