Marketing (concentration)
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Degree Type
Bachelor of Business Administration
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College
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Contact
Advising Coordinator: Nigel Otero
Phone: 479-788-7784
Gain the knowledge and skills necessary to secure your future by completing a marketing concentration as you earn your Bachelor of Business Administration degree.
UAFS’s unique BBA - Marketing program, which is fully accredited by AACSB International, provides you with concentrated curriculum options in consumer and digital marketing. This modular approach allows you to tailor your curriculum to better fit your career goals and provides you with the hands-on experience you’ll need to stand out in this competitive career field.
Earning your BBA with a marketing concentration prepares you to enter the exciting
world of marketing and advertising. You’ll have the skills and knowledge necessary
for positions such as:
Brand Manager
Digital Marketing Analyst
Internet Marketing
Marketing/Product Manager
Market Research Analyst
Sales Representative
Social Media Manager
According to the U.S. Bureau of Labor Statistics, the job outlook for advertising, promotions, and marketing managers is expected to
grow 10 percent through 2031. Combine this expected growth with the 2022 annual median wage of $138,730 for those in top industries, and you can see why so many people choose UAFS’s marketing
concentration.
Online Completion Degree Option
The BBA - Business Administration online completion degree option is a degree-completion program offered online and designed for individuals who have completed an associate degree from an accredited college or university.
Minor
Business Administration
The business administration minor is intended for non-majors interested in a basic
understanding of the role of business in society and the methods used by business.
This curriculum also provides a basis for advanced study.
In addition to the accounting options, UAFS’s BBA program also offers concentration options in:
- Business Economics
- Business Interdisciplinary
- Consumer Marketing
- Corporate Finance
- Digital Marketing
- Human Resource Management
- International Management
- Investments
- Leadership
- Small Enterprise Management
- Supply Chain Management
Students will work with your advisor to select two concentrations as part of your BBA degree. Only those courses that meet the requirements of the two concentrations and/or elective hours required of the BBA are eligible for financial aid and veteran’s educational benefits. Students who want to declare more than two concentrations should check with the UAFS Financial Aid Office to determine eligibility for financial assistance for the additional courses.
Accounting Fundamentals
This 9-hour program provides you with fundamental coursework in intermediate, cost,
and tax accounting. All hours earned with this credential transfer into the BBA program.
Courses must be completed with a GPA of at least 3.0.
Consumer Marketing
This 9-hour program provides you with fundamental coursework in integrated marketing
communications, consumer behavior, and marketing research. All hours earned with this
credential transfer into the BBA program. Courses must be completed with a GPA of
at least 3.0.
Corporate Finance
This 9-hour program provides you with foundational coursework in financial statement,
analysis, capital budgeting, and advanced financial management. All hours earned with
this credential transfer into the BBA program. Courses must be completed with a GPA
of at least 3.0.
Digital Marketing
This 9-hour program provides you with fundamental knowledge in E-business, social
media, and digital marketing. All hours earned with this credential transfer into
the BBA program. Courses must be completed with a GPA of at least 3.0.
Economic Analysis
This 9-hour program provides you with fundamental knowledge in microeconomics, macroeconomics,
and managerial economics. It is designed to provide analytical and critical reasoning
skills necessary to interpret the decision-making process of consumers, business and
governments in a market economy. All hours earned with this credential transfer into
the BBA program. Courses must be completed with a GPA of at least 3.0.
Entrepreneurship
This 9-hour program provides you with fundamental knowledge in small business management,
new venture creation, and launching a small business online. Designed to develop working
knowledge of the key challenges and operating issues facing new startups and small
enterprises. Open to all UAFS students. All hours earned with this credential transfer
into the BBA program. Courses must be completed with a GPA of at least 3.0.
Human Resource Management
This 9-hour program provides you with fundamental knowledge in staffing and legal
issues in human resources as well as strategic compensation. It is designed to demonstrate
knowledge in relevant federal, state, and local employee laws and regulations as well
as best practices in attracting, motivating and retaining employees. Open to all UAFS
students. All hours earned with this credential transfer into the BBA program. Courses
must be completed with a GPA of at least 3.0.
International Business
This 9-hour program provides you with foundational coursework in cross cultural relations,
international management, and international marketing. Designed to demonstrate mastery
in building and managing diverse teams to maximize opportunities and overcome challenges
specific to the global environment. Open to all UAFS students. Courses must be completed
with a GPA of at least 3.0.
International Financial Economics
This 9-hour program provides you with foundational coursework in international economics,
money, banking, and financial markets and international finance. Designed for students
planning to work in international financial markets it provides opportunity to develop
knowledge of global policies and practice in developing risk management strategies.
Available to all UAFS students. All hours earned with this credential transfer into
the BBA program. Courses must be completed with a GPA of at least 3.0.
Investment Securities
This 9-hour program provides you with foundational coursework in investments, principles
of portfolio management, and derivative securities and markets. Designed to provide
skills necessary to analyze securities, construct portfolios, and generate security
trading and order strategies. Available to all UAFS students. All hours earned with
this credential transfer into the BBA program. Courses must be completed with a GPA
of at least 3.0.
Leadership
Designed to provide a curriculum in which students can actively learn, practice, develop,
expand, and improve leadership skills and competencies. Available to all UAFS students.
Courses must be completed with a GPA of at least 3.0.
Public Accounting Standards & Practices
This 18-hour program is designed for students intending to sit for the CPA exam in
the state of Arkansas. It does not guarantee that students possess the required number
of non-accounting hours and a bachelor degree. Courses must be completed with a GPA
of at least 3.0.
Supply Chain Management
This 9-hour program provides you with foundational coursework in global supply chain
management, logistics management, and purchasing and supply management.
- Goal: Students will be adept at solving real-world and/or simulated business problems.
- Objective: Students will be able to apply functional business knowledge to solve real-world or simulated problems.
- Goal: Students will be globally and culturally sensitive.
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Objective: Students will understand the impact and importance of an increasingly global marketplace on the conduct of business.
- Goal: Students will be effective communicators.
- Objective: Students will be able to compose documents that are appropriate to specific audiences.
- Goal: Students will possess leadership knowledge and skills.
- Objective: Students will be able to identify various relevant leadership styles and skills. They will know how and when to apply them in the context of business situations and problems.
- Global Awareness: Students must be prepared for careers with businesses that operate within a global context. Therefore, students must understand that they will encounter cultural beliefs and practices that are different from their own.
- Leadership: Includes both formal and informal leadership knowledge, skills, and abilities. This concept requires that students understand team dynamics, theories of leadership, and methods of influence that are needed to effectively lead others toward some goal.
AACSB Accreditation
This program is accredited by the Association to Advance Collegiate Schools of Business (AACSB), an accomplishment achieved by less than 5 percent of the more than 16,000 business schools worldwide. Only the best schools around the world can meet the consistent, demanding requirements of earning AACSB accreditation – the highest standard of quality in the world.
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View admission requirements needed to take upper-level courses in business. Admission Requirements