Skip to main contentSkip to main navigationSkip to footer content

Digital Marketing

View Catalog

Master the art of online engagement to boost your marketing skills and career options

Propel your career into the digital age with the digital marketing Certificate of Proficiency. This focused, 9-credit-hour certificate is perfect for aspiring marketers, business professionals, and entrepreneurs eager to master the art of online engagement. Through advanced courses in business strategy, social media marketing, and digital advertising, you'll develop practical skills to drive brand awareness, increase customer engagement, and boost online sales. This credential enhances your resume and equips you with essential digital expertise, positioning you for success in today’s rapidly evolving online marketplace.

Students enrolled in the Bachelor of Business Administration (BBA) program at UAFS have the unique opportunity to select two concentrations from 14 available options, including digital marketing, consumer marketing, human resource management, and supply chain management, to personalize their degree and meet their professional goals. This dual-concentration approach enables students to graduate with a diverse, adaptable skill set that employers value. Working closely with academic advisors, students tailor their educational journey, ensuring they enter the workforce well-rounded, professionally versatile, and prepared for success.

Format

On Campus

Credit Hours

9

Degree Plan

View / Download

Related Majors

UAFS's unique Bachelor of Business Administration program allows students the flexibility to select concentrations tailored to their individual career goals. Working with their academic advisor students select two concentrations from a list of curriculum options designed to meet the demands of today's global business environment.
 
Computer science is a rapidly changing field that encompasses a broad range of topics such as software engineering, artificial intelligence, natural language processing, machine learning, cybersecurity, and many others. Courses are offered in areas such as artificial intelligence, natural language processing, machine learning, user experience/UX testing, software engineering, and data science and analytics.
 

The Bachelor of Arts in media communication emphasizes cross-platform media writing, media production, critical media engagement, and digital and emerging media literacy. Students gain workforce readiness  and hands-on experience in every level of the media creation process through focus on writing, research, presentation, and production skills.

The BSOL program is designed for students who have completed at least 45 credit hours and wish to continue their education and advance in their career field. The flexible course options allow working adults, to draw upon knowledge from many disciplines and prepare them for positions in corporate, government, and industrial environments.

 

Suggested Minors

Computer Science
This 20-hour program provides general in-depth instruction for a broad and deep understanding of foundational concepts and theory in addition to the practical technical skills and abilities desired by employers.
 
This 18-hour program gives students a rigorous background in the fundamentals of creative writing and editing. It provides students with the opportunity to work with accomplished faculty as they hone their craft and gain professional publishing experience with Applause, our campus literary magazine.
 
This 18-hour program complements any major by broadening the student's academic experience and enhancing their communication skills.
 

This 18-hour program consists of a structured selection of courses by which you can enrich your academic preparation and complements a variety of majors by broadening the student’s academic experience.

Request Information