Digital Marketing
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Degree Type
Certificate of Proficiency
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College
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Contact
Advising Contact: Nigel Otero
Phone: 479-788-7814
Master the art of online engagement to boost your marketing skills and career options
Propel your career into the digital age with the digital marketing Certificate of Proficiency. This focused, 9-credit-hour certificate is perfect for aspiring marketers, business professionals, and entrepreneurs eager to master the art of online engagement. Through advanced courses in business strategy, social media marketing, and digital advertising, you'll develop practical skills to drive brand awareness, increase customer engagement, and boost online sales. This credential enhances your resume and equips you with essential digital expertise, positioning you for success in today’s rapidly evolving online marketplace.
Students enrolled in the Bachelor of Business Administration (BBA) program at UAFS have the unique opportunity to select two concentrations from 14 available options, including digital marketing, consumer marketing, human resource management, and supply chain management, to personalize their degree and meet their professional goals. This dual-concentration approach enables students to graduate with a diverse, adaptable skill set that employers value. Working closely with academic advisors, students tailor their educational journey, ensuring they enter the workforce well-rounded, professionally versatile, and prepared for success.
Related Majors
The Bachelor of Arts in media communication emphasizes cross-platform media writing, media production, critical media engagement, and digital and emerging media literacy. Students gain workforce readiness and hands-on experience in every level of the media creation process through focus on writing, research, presentation, and production skills.
The BSOL program is designed for students who have completed at least 45 credit hours and wish to continue their education and advance in their career field. The flexible course options allow working adults, to draw upon knowledge from many disciplines and prepare them for positions in corporate, government, and industrial environments.
Suggested Minors
This 20-hour program provides general in-depth instruction for a broad and deep understanding of foundational concepts and theory in addition to the practical technical skills and abilities desired by employers.
This 18-hour program consists of a structured selection of courses by which you can enrich your academic preparation and complements a variety of majors by broadening the student’s academic experience.