Nonprofit Toolkits and Guides

Free fundraising, budgeting, media, and strategic planning resources.

The UAFS Center for Nonprofits provides practical nonprofit toolkits designed to strengthen fundraising strategy, financial communication, media outreach, and strategic planning.

These resources are built for nonprofit executive directors, board members and development staff as well as community leaders who want structured tools they can use immediately. Each guide focuses on clarity, sustainability, and measurable progress.

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Nonprofit Fundraising Strategy Workbook

Build a Clear, Diversified Fundraising Plan

A nonprofit fundraising strategy is a structured plan that outlines how your organization will generate revenue through donors, events, grants, and partnerships.

This fundraising strategy workbook helps you:

• evaluate your current fundraising efforts.
• identify strengths, risks, and opportunities.
• strengthen donor stewardship and major gift engagement.
• improve online fundraising and marketing alignment.
• diversify income streams.
• set measurable fundraising goals.

Instead of reacting to financial pressure, this tool helps you lead with intention and long-term focus.

View the Nonprofit Fundraising Strategy Workbook

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Narrative Budget Template for Nonprofits

Connect Financial Data to Mission Impact

A narrative budget explains how your organization's expenses support programs and outcomes. It translates line-item costs into mission-focused language that donors, board members, and partners quickly understand. 

This guide helps you:

• align expenses with program areas.
• clearly communicate impact.
• strengthen transparency and accountability.
• support grant and donor conversations.

A well-developed narrative budget builds trust and reinforces your organization's purposes. 

View the Nonprofit Narrative Budget Guide

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Matching Grant Campaign Guide

Increase Donor Engagement and Fundraising Momentum

A matching grant campaign is a fundraising strategy that uses pledged funds to match donor contributions, increasing urgency and participation.

This guide outlines how to:

• identify potential matching donors.
• structure a clear and time-bound campaign.
• communicate the match effectively.
• track progress and report results.
• steward and thank your matching partner.

Matching grants do not need to be large to be effective. When used strategically, they motivate giving and expand reach. 

View the Nonprofit Matching Grants Guide

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Nonprofit Media Coverage Guide

Share Your Work with Clarity and Credibility

Media outreach helps nonprofits build visibility, strengthen credibility, and expand community awareness.

This resource provides a practical framework for nonprofit media communication, including:

• types of nonprofit media releases.
• key elements of a strong announcement.
• clear structure for headlines and messaging.
• guidance on promoting events, milestones, and partnerships.

Consistent and professional communication supports fundraising, partnerships, and long-term reputation. 

View the Nonprofit Media Coverage Guide

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Nonprofit Strategic Planning Worksheet

Turn Vision into Measurable Action

Strategic planning for nonprofits requires more than broad objectives. It requires specific, measurable goals tied to responsibility and timelines.

This worksheet helps leadership teams:

• Align goals with mission and core values.
• define measurable outcomes.
• assign accountability.
• track quarterly or annual progress.

Whether preparing for a board retreat or building an annual operation plan, this resource supports disciplined execution. 

View the Nonprofit Strategic Planning & Goal Setting Worksheet

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Frequently Asked Questions