Successful businesses are experts in customer engagement. Study this in marketing.
Marketers understand customer preferences and behavior. They develop integrated communication
and selling strategies to align product features and options to customer needs and
wants. At UAFS you can take marketing classes that immerse you in case studies and
community projects. You can learn survey design and analysis by completing a market
research study for a local company or use social engine optimization to recommend
a new digital strategy to a small business.
Mix, Match, Learn, and Earn!
It is the flexibility of UAFS's Bachelor of Business Administration program which
makes it so popular. You can choose concentrations from any of our business disciplines
to create an academic experience tailored to your career goals. Have you always wanted
to start your own business? Combine concentrations from management and accounting
to gain a deeper understanding of both management and budgeting. Have your eye on
a career in finance? Choose concentrations in finance and marketing to hone your fiscal
and marketing strategies. With UAFS's B.B.A. program, you can mix and match your way
to career success!
In today's market all firms — whether small or large, local or global, innovative
or traditional, privately or publicly owned — are competing for the same customers.
This level of competition relies on marketing to differentiate firms, products, and
services. UAFS's unique B.B.A. provides you with concentrated curriculum options in
both traditional consumer marketing and forward-thinking digital marketing. Click here to learn more.